A front row seat for the social media revolution.

I have spent the last decade chronicling the breathtaking shift in power from institutions to individuals. Social media have catalyzed this shift by enabling anyone, anywhere to speak, critique, organize, protest and start a business. Customers, clients, donors, volunteers and other constituents who are now empowered by social media are speaking, but no one is listening. The organizations that hear them and make them matter will be the ones who do well in the future. In the process they also rejuvenate their cultures with a refreshing mix of smart safety and relevance that is less exhausting and more productive for everyone. I call this new way of working and leading Matterness. I look forward to continuing to write and speak about how we are living and working together to create a more prosperous, equitable and just society.
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Action Cascades Over Viral Videos
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Fearless Leadership in a Social World
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Verizon and Anti-Matterness
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Why Giving Matters More Than Receiving
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Matterness Launch Roundup
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Matterness: What Fearless Leaders Know About the Power and Promise of Social Media
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3 Steps to Go-Go Juice
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Why the NFL Needs to Be Different Not Just Do Different

Action Cascades Over Viral Videos

Invisible Children announced yesterday that it is closing its doors. You may not know the organization, but you almost certainly know their signature effort, the Kony 2012 video. The video is very long, 30  minutes, on an obscure topic and was an instant viral sensation. It now has over 100 million views on YouTube. The[...]

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Fearless Leadership in a Social World

An article for the Stanford Social Innovation Review I wrote about the pivot that organizational leaders need to make to focus on Matterness.  “We need a different kind of leadership to enable organizations—whether traditional legacy organizations, start-ups, or all-volunteer networks—to focus on Matterness. Organizations that enhance Matterness are open to the input of constituents, and[...]

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Verizon and Anti-Matterness

As you all know, I am currently immersed in Matterness, the space where organizations make their people matter more. Where they listen more than they speak, engage as real human beings and work with not at people. The only problem with this mindset is that it makes the inevitable instances of anti-Matterness are even more[...]

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Why Giving Matters More Than Receiving

On the heels of the wildly successful #GivingTuesday (first estimates put money raised at nearly $46 million just online, more than double last year’s total!) the idea of giving is in the air. My friend Lisa Colton told me an interesting story today. She was facilitating a board retreat recently and asked the participants to[...]

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Matterness Launch Roundup

Wow, what a day yesterday! Hundreds of tweets, Facebook posts, Instagrams, emails to support the launch of Matterness! In addition to individual posts, there were a number of articles up about the book. Here is a roundup of the articles: What Matters to Online Communities? Breaking Free of the Technology Trap. An interview I had[...]

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Matterness: What Fearless Leaders Know About the Power and Promise of Social Media

Today is the launch of my new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media! Matterness is the culmination of ten years of my thinking and writing about how people and organizations can be better together with social media. What I have found is that when people matter the[...]

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3 Steps to Go-Go Juice

It is just about a week from the launch of my new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media! Here is an excerpt published last week in the Nonprofit Times about the variety of different ways organizations (and people) have available to them to raise capital for their[...]

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Why the NFL Needs to Be Different Not Just Do Different

Here is an op-ed I wrote for the Chronicle of Philanthropy as part of their Rethink Pink series. October 14, 2014 Against the NFL’s ‘Limousine Philanthropy’ By Allison Fine On September 27, Roger Goodell stepped from his limousine to spend three hours visiting the offices of the National Domestic Violence Hotline. The stories he heard[...]

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