A front row seat for the social media revolution.

I have spent the last decade chronicling the breathtaking shift in power from institutions to individuals. Social media have catalyzed this shift by enabling anyone, anywhere to speak, critique, organize, protest and start a business. Customers, clients, donors, volunteers and other constituents who are now empowered by social media are speaking, but no one is listening. The organizations that hear them and make them matter will be the ones who do well in the future. In the process they also rejuvenate their cultures with a refreshing mix of smart safety and relevance that is less exhausting and more productive for everyone. I call this new way of working and leading Matterness. I look forward to continuing to write and speak about how we are living and working together to create a more prosperous, equitable and just society.
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Doctors and Inattentive Care
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Shutting Off Comments
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Readying Your Cause to Matter More to People
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The Gift of Making Others Matter
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Action Cascades Over Viral Videos
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Fearless Leadership in a Social World
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Verizon and Anti-Matterness
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Why Giving Matters More Than Receiving

Doctors and Inattentive Care

Front page of the New York Times: Doctor’s Strive to Do Less Harm by Inattentive Care. This is as close to a headline in the Onion that the times can get! Here is the nut sentence in the story, “The effort is driven partly by competition and partly by a realization that suffering, whether from[...]

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Shutting Off Comments

One of the fundamental tenets of working with social media is that they are fundamentally conversational vehicles.  Someone says something and anyone out there can answer back. Not always civilly, but generally so. The biggest threat to organizations in a social world is not multiple voices but silence. Silence means irrelevance. Tablet, an online publication,[...]

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Readying Your Cause to Matter More to People

In discussing Matterness with people, I use the analogy of viewing the world through a backwards facing telescope. Inside looks huge, overwhelming really, while out there looks very small and irrelevant. By turning the telescope around to the way it is intended to be used, and making people on the outside matter more becomes the[...]

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The Gift of Making Others Matter

It is a sad week in our family. My husband’s aunt Beverly passed away from cancer on Sunday, her funeral is this week. It was far too soon for such a vibrant, energetic, life-loving person to go. Our last visit with her was about two weeks ago. During our time with her she told us[...]

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Action Cascades Over Viral Videos

Invisible Children announced yesterday that it is closing its doors. You may not know the organization, but you almost certainly know their signature effort, the Kony 2012 video. The video is very long, 30  minutes, on an obscure topic and was an instant viral sensation. It now has over 100 million views on YouTube. The[...]

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Fearless Leadership in a Social World

An article for the Stanford Social Innovation Review I wrote about the pivot that organizational leaders need to make to focus on Matterness.  “We need a different kind of leadership to enable organizations—whether traditional legacy organizations, start-ups, or all-volunteer networks—to focus on Matterness. Organizations that enhance Matterness are open to the input of constituents, and[...]

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Verizon and Anti-Matterness

As you all know, I am currently immersed in Matterness, the space where organizations make their people matter more. Where they listen more than they speak, engage as real human beings and work with not at people. The only problem with this mindset is that it makes the inevitable instances of anti-Matterness are even more[...]

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Why Giving Matters More Than Receiving

On the heels of the wildly successful #GivingTuesday (first estimates put money raised at nearly $46 million just online, more than double last year’s total!) the idea of giving is in the air. My friend Lisa Colton told me an interesting story today. She was facilitating a board retreat recently and asked the participants to[...]

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