NetWits Think Tank has a great post on the ways that the largest nonprofits are using social media.
(Just one slight definitional quibble: this graphic uses the phrase, ” highest earning nonprofits” and “highest income nonprofits” interchangeably, and then ranked by “budget” later on in the graphic. Since I’m not sure what “highest earning” means I’m not sure they’re the same thing. But, again, just a quibble, these are the big kahunas of the sector, I got it.)
Here is the guts of the graphic:
Basically, the largest nonprofits have links to Facebook, followed by Twitter, YouTube, Flickr and LinkedIn on their websites. What is interesting here is that there does not appear to be a correlation within the 50 of their size financially and the size of their communities on the social media channels. For instance, #46, Shriner’s Hospital, has a Facebook community of nearly 100,000 people, while #3, United Way, has about 37,000 people.
So, now we’ve got this fun, rich data set. No what, so what? I’d love to get my hands on this (perhaps they can open the whole set up to the public for playing around?) to see if what the results of being social are for these large organizations, how and why an organization like PBS is so successfully social and how it affecting their organization, how and why others aren’t. Thanks, Craig, for getting us started!