Tag - Autism Speaks

Making Email Useful
Networked Nonprofits in Action

Making Email Useful

Jake Brewer shared his great post about making email advocacy alerts interesting to and useful for the receivers.

He laments the low open rates of so many email advocacy alerts and the sameness of them. Here is his outline of a typical such email:

SUBJ: Something catchy/funny/intriguing/pun to get you to open the email

Here is the first line in which I try to surprise you or say something memorable so you’ll keep going down.

Now I back up that sentence with some facts, and tell you what’s happening out in the world that needs your action.

Link 1: http://DoThisActionRightNow.com

More information describing the problem, and why our action is going to help – maybe even solve – the problem. We really need to do this!

Link 2: http://PleaseActNow.com (going to the same place as link 1)

Something nice that sums it all up and puts things in context, as well as thanking you for your support.



PS Here’s a link to something else I want you to see, knowing that the PS is one of the most clicked through parts of an email. http://WatchOurAwesomeVideo.com

Jake’s analysis of the need for future emails to have a clear three stage design – summarize the problem, offer an analysis and then an action. It is similar to what I heard during my latest Social Good podcast from Marc Sirkin of Autism Speaks and Kivi Leroux Miller.

The only addition I’d make to Jake’s anaysis is a point that Marc made on the podcast which is the need for organizations to be more explicit about asking potential constituents what information they want to receive. Casting a wide net and sending everyone the same information on the same channels is a waste of everyone’s time and energy. Asking supporters what they want to hear about, when and how, which offers the risk of potentially reducing the overall email list is awfully important. And listening to what they hate to say about your email alerts is equally important.


Networked Nonprofits in Action

Beth and I had the great pleasure of joining with our friends at Care2 for a webinar on The Networked Nonprofit. Nearly 800 people joined in as we outlined a few of the major concepts in the book.

What I enjoyed most about the webinar wasn’t talking but listening to Danielle Brigida of the National Wildlife Federation and Marc Sirkin of Autism Speaks tell us about how their organizations are working as Networked Nonprofits. In Danielle’s case it is about helping her organization break out of their physical and mental fortress that too often keeps organizations at a distance from their communities. She does an amazing job of listening using social media tools. Marc’s organization is newer and the walls are lower, the moat shallower. He still spends a majority of his time building relationships with and growing his network. Marc is doing an amazing job of measuring the results of his community building efforts.

What they’re learning about engaging with communities using social media and the internal politics is really important as we are all trying to better figure out what it means when organizations are stretched beyond their immediate boundaries.

Allyson Kapin of Care2 (and WomenWhoTech a group that I LOVE) has a terrific, comprehensive write up the session here.

Here is the slidedeck from yesterday’s presentation:

<div style=”width:425px” id=”__ss_4531760″><strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/womenwhotech/networked-nonprofit-care2-webinar” title=”Networked Nonprofit: Care2 Webinar”>Networked Nonprofit: Care2 Webinar</a></strong><object id=”__sse4531760″ width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=car2networkfinweb-100617212727-phpapp02&stripped_title=networked-nonprofit-care2-webinar” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed name=”__sse4531760″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=car2networkfinweb-100617212727-phpapp02&stripped_title=networked-nonprofit-care2-webinar” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”padding:5px 0 12px”>View more <a href=”http://www.slideshare.net/”>presentations</a> from <a href=”http://www.slideshare.net/womenwhotech”>womenwhotech</a>.</div></div>

PS:  Monday is The Networked Nonprofit Launch Day! Please join us for our virtual book launch party! Join Allison Fine and me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of The Networked Nonprofit published by Jossey-Bass/Wiley.


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