Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.
Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls — lots of conversations — to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset — digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
“The internet means never having ask permission before trying something new; in The Networked Nonprofit, Fine and Kanter show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens.”
author of Here Comes Everybody: The Power of Organizing Without Organizations
“Social media is deeply changing the way people relate to one another, in business, politics, and the nonprofit world. The Networked Nonprofit gets you up to date on how nonprofits can use social media to help their organizations help their communities.”
Founder, Craig’s List
“The Networked Nonprofituniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and ‘working wikily.”‘
director, organizational effectiveness, The David and Lucile Packard Foundation
“A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks.”
founding partner, Altimeter Group;
author, Open Leadership; and co-author, Groundswell
“This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission.”
CEO, Points of Light Institute, and cofounder, HandsOn Network