Building Fiercely Loyal Communities

Screen Shot 2013-02-21 at 11.14.49 AMI love the idea of communities as being both fierce and loyal. Naturally, when I read Debra Askanase’s post interviewing Sarah Robinson’s book, Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities, I had to have the book and invite Sarah to be my guest on this month’s Social Good podcast!

Sarah has years of experience building communities on land and online. Her book provides a very simple rubric for the DNA of successful communities. They have:

  • A captivating common interest
  • People who share this common interest
  • A set of compelling needs
  • A specific organizational structure, and
  • Advanced evolution of the community.

Of course, although Sarah provides a simple outline for us, it takes a lot of work to make this work. Organizers (and all healthy communities need organizers) have to do a great deal of listening, exploring, trying (and failing) and retrying to tap into the passions of community members. What I like best about Sarah’s construct is that it taps into fundamental human needs; to belong, to be safe, to build something with other people and provides clear steps for how to make it all work.


About the author

Allison Fine

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