Tag - Danielle Brigida

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Networked Nonprofits in Action
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Geolocation Services and Nonprofits
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NTC Reflections

Networked Nonprofits in Action

Beth and I had the great pleasure of joining wiht our friends at Care2 for a webinar on The Networked Nonprofit. Nearly 800 people joined in as we outlined a few of the major concepts in teh book.

What I enjoyed most about the webinar wasn’t talking but listening to Danielle Brigida of the National Wildlife Federation and Marc Sirkin of Autism Speaks tell us about how their organizations are working as Networked Nonprofits. In Danielle’s case it is about helping her organization break out of their physical and mental fortress that too often keeps organizations at a distance from their communities. She does an amazing job of listening using social media tools. Marc’s organization is newer and the walls are lower, the moat shallower. He still spends a majority of his time building relationships with and growing his network. Marc is doing an amazing job of measuring the results of his community building efforts.

What they’re learning about engaging with communities using social media and the internal politics is really important as we are all trying to better figure out what it means when organizations are stretched beyond their immediate boundaries.

Allyson Kapin of Care2 (and WomenWhoTech a group that I LOVE) has a terrific, comprehensive write up the session here.

Here is the slidedeck from yesterday’s presentation:

<div style=”width:425px” id=”__ss_4531760″><strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/womenwhotech/networked-nonprofit-care2-webinar” title=”Networked Nonprofit: Care2 Webinar”>Networked Nonprofit: Care2 Webinar</a></strong><object id=”__sse4531760″ width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=car2networkfinweb-100617212727-phpapp02&stripped_title=networked-nonprofit-care2-webinar” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed name=”__sse4531760″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=car2networkfinweb-100617212727-phpapp02&stripped_title=networked-nonprofit-care2-webinar” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”padding:5px 0 12px”>View more <a href=”http://www.slideshare.net/”>presentations</a> from <a href=”http://www.slideshare.net/womenwhotech”>womenwhotech</a>.</div></div>

PS:  Monday is The Networked Nonprofit Launch Day! Please join us for our virtual book launch party! Join Allison Fine and me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of The Networked Nonprofit published by Jossey-Bass/Wiley.

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Geolocation Services and Nonprofits

The latest version of the Social Good podcast is up on the Chronicle website. I interviewed Danielle Brigida of the National Wildlife Federation about the use of geolocation services, like Foursquare and Gowalla, by nonprofits.

I became interested in this topic a few months ago when odd messages began to show up in my Twitter stream. So and so was standing at the corner of such and such. Someone has just unlocked a badge in a certain location. Hmmm, wonder what this is all about?

It’s about geolocation services. Web-based services accessible by cell phone that enable a person to say “I am here right now!” It’s like the Who finder from Horton Hears a Who. I am here! I am here! I am here!

Of course, Beth Kanter answered the question of how these tools work for nonprofits for me on her blog a few weeks ago when she shared the story of the Brooklyn Museum using Foursquare. Beth quotes Shelley Bernstein, the very creative Chief of Technology at the museum. Shelly said, “as people explore our area, the Brooklyn Museum staff help them along in their journey pointing out the joys of pancakes at Tom’s Restaurant or the killer wine selection at Abigail’s.” In other words, the Brooklyn Museum is using FourSquare to take down the walls between the museum and its community and enable its visitors to share their experiences with one another in the museum and in the neighborhood.

If you have a chance to listen to the podcast,you’ll hear Danielle share how powerful real-time, location based experiences are when enhanced with social media. But it also got me thinking about the interesting juxtaposition of social media as a tool for virtual interactions and as a tool for real-time location-based interactions. Of course, one isn’t better or more important than the other, and what will be interting is watching groups like the Brooklyn Museum and National Wildlife Federation figure out how they can come together in new and interesting ways – all for the purpose of connecting people to information, places and one another. One last takeaway from my talk with Danielle is the importance of staff experimenting with new tools, like Twitter, Yammer and Gowalla personally in order to understand them better and think about how to integrate them into their organizational efforts.

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NTC Reflections

I’m at the National Technology Conference in Atlanta sponsored by NTEN and boy is it big! I haven’t been able to absorb the breadth of sessions because there are so many, but just wanted to share a few reflections from the folks I’ve been talking to here.

First, the size and breadth of attendees is amazing. I know it’s been changing over the past few years, but it is astonishing to see so many non techies at what used to be strictly a techie conference. This is a credit to the NTEN staff, particularly Holly Ross’ effort to open up the field to program and communications folks. Of course, there are plenty of geeks here, it’s hard to walk down a hallway and not hear words like SEO and Google Analytics, however, the attendance by nonprofit execs here impresses me as evidence of the value that they are placing on social media and its importance to meeting their mission.

Second, I am impressed with how much everyone is learning about how to implement social media efforts. It is impossible to listen to, say, Wendy Harman or Danielle Brigida and not be blown away by how much they know, how much they’re learning and how much they’re willing to share. The generosity of all of the doers here is heart warming and astonishing. We are in the throes of an amazing learning curve, all together, and it is astonishing and and revelatory, and a bit overwhelming, too.

And, finally, today will be the very first time that Beth and I are presenting on our new book, The Networked Nonprofit! We’ve got a fun presentation planned and it’s really exciting to be unveiling key concepts from the book at last!

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