Tag - craig newmark

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Use of Social Media by Top 50 Nonprofits
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Facebook Is Run by Jewish & Asian Mothers
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Rebooting Tawain
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Twitter Vote Report in the News

Use of Social Media by Top 50 Nonprofits

NetWits Think Tank has a great post on the ways that the largest nonprofits are using social media.

The original data set for this post comes from Craig Newmarks CraigConnects Infograph, here. Fun stuff organized by the folks at Rad Campaign.

(Just one slight definitional quibble: this graphic uses the phrase, ” highest earning nonprofits” and “highest income nonprofits” interchangeably, and then ranked by “budget” later on in the graphic.  Since I’m not sure what “highest earning” means I’m not sure they’re the same thing. But, again, just a quibble, these are the big kahunas of the sector, I got it.)

Here is the guts of the graphic:

Basically, the largest nonprofits have links to Facebook, followed by Twitter, YouTube, Flickr and LinkedIn on their websites. What is interesting here is that there does not appear to be a correlation within the 50 of their size financially and the size of their communities on the social media channels. For instance, #46, Shriner’s Hospital, has a Facebook community of nearly 100,000 people, while #3, United Way, has about 37,000 people.

So, now we’ve got this fun, rich data set. No what, so what? I’d love to get my hands on this (perhaps they can open the whole set up to the public for playing around?) to see if what the results of being social are for these large organizations, how and why an organization like PBS is so successfully social and how it affecting their organization, how and why others aren’t. Thanks, Craig, for getting us started!

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Facebook Is Run by Jewish & Asian Mothers

Picture 2According to Mashable, if you want to deactivate your Facebook account you will get the following guilt-ridden message, “Are you sure you want to deactivate your account, [friend name] will miss you.” This message is accompanied by five photos of friends who, presumably, would miss you terribly if you were gone.

Did Facebook focus group this approach with a sample of Jewish and Chinese mothers who are the world best guilt givers?

Seriously, it’s hard to know whether to to be appaled or impressed. On the one hand, it is a clever marketing approach. On the other hand, it seems to me that someone who deactivates from their account are very aware of the friends that they no longer want to connect with on this particular social media channel.

But there is a larger issue here, and it is the ongoing passive aggressive relationship that Facebook has with its users. The struggle that they are groping their way through as to how to maintain their momentum of adding new users as an astonishing pace, increase its valuation in order to make itself increasingly attractive to advertisers and potential buyers is, at times, uncomfortable to watch.

I have written about the discomforting disconnect between the corporate face of Facebook and the robust, Facebook social network that we, the customers and users and their raison d’etre, experience every day.  And this is yet another example of it.

Why shouldn’t people be allowed to leave Facebook easily and guilt free?

People come and go in social networks – and they should be encouraged to do both. Networks need to be easily accesible to newcomers, and by the same token it is important that they be allowed to leave when they want to. Facebook really needs to begin to reconcile it’s financial interests with it’s responsibilities as a host to people’s personal social networks. Maybe a few minutes with Craig Newmark might help to clarify the difference.

My advice to the Facebook folks (because I know they’ve been waiting for my advice!) is make it as easy to go as it was to enter, and give people very, very good reasons for wanting to rejoin.

Note: Based on feedback fromLisa C. Hoang on Twitter, the title of this piece was changed from Chinese to Asian mothers.

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Rebooting Tawain

rebooting-cover

Last year I had the great good fortune to edit a compilation of essays with my friends at Personal Democracy Forum called Rebooting America. The essays are all focused on reimagining our democracy for the digital age. Essayists are a who’s who of digital luminaries including Joe Trippi, Newt Gingrich, Tara Hunt, Craig Newmark, with a terrific foreword by Esther Dyson.

We decided to walk our talk and “open-sourced” the book by posting all of the essays for free online. This may have depressed sales of the hardcopy book, but we weren’t in this to make money (alas) but to get these ideas out into the cyberworld and, more importantly, the real world.

Yesterday we received an email that shows what an interesting little journey these essays are having.  Charles Chuang, the founder of the Drupal Taiwan Community asking for permission to translate the book into Chinese to distribute online in Taiwan.  Why exactly did he want to do this, we asked.  For three reasons, wrote Charles:  1) Reboot Taiwan, 2) Encourage and engage like-minded people, 3) Promote cyber-activism concept to elder people in local political parties.  Can’t argue with any of those reasons!

We’ll keep an eye on his website at http://net2.netivism.tw/projects/rebooting-america to see how Rebooting Taiwan is going.

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Twitter Vote Report in the News

Twitter Vote Report has caught fire with the mainstream media and the blogosphere.  Here are just a few of the highlights:

  • An awesome video on Current TV:  http://current.com/contentItem.htm?masterId=85333400
  • Andy Carvin, one of our gang who has helped to design and implement this effort, was interviewed on Weekend Edition on NPR.
  • Noel Hidalgo created a terrific video that’s up on YouTube now:  http://www.youtube.com/watch?v=sUMXuTM_KLs
  • Watching Democracy at Work, One Vote at a Time, Richard Waters, Financial Times’ FT Tech Blog, November 1, 2008
  • Protecting Your Vote Using Net Technolgies, Craig Newmark, October 31, 2008

Nancy Scola is doing an amazing job of capturing all of this on the press page at www.twittervotereport.com.

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