I had a great time speaking at the New Jersey Nonprofit Conference last week. In particular, I really enjoyed meeting Adam Lowy, the founder of a really great new organization called, Move for Hunger.
What you first learn about Adam is his story, he has a great one. His family has owned a moving company for years. Watching all this moving, he realized that when someone moves they generally throw out a lot of food. Rather than throw it out, Adam thought the moving companies could be instrumental in taking that food to a local food bank – and sharing information about local food banks with the families moving in and out.
In network speak, Adam realized that movers were an underutilized node in the network of local food banks. He’s identified this networked and activated it all over the country to get moving companies to make people aware of local food banks and actually haul the left over cans and other food to the local bank as a contribution.
In addition, his organization is using social media to:
- Tell stories every day through their blog.
- Connect with and celebrate their participating movers, like Best Moving & Storage in Naples, FL.
- To talk about the movers as a network, give them a shout out as “Movers of the Month” and best of all, make a fun competition between movers with a leaderboard comparing the poundage of food collecting each month. Here is an example of the leaderboard Adam sent me:
- And, Adam and his organization are doing a fantastic job raising money through social media. Like Atlas Service Corps (which Beth and I wrote about for the Case Foundation’s America’s Giving Challenge Reflections), they have made entering and winning online fundraising contests a centerpiece of their fundraising efforts.
And that brings me a request for you all. This week, Move for Hunger is one of just five organizations invited to compete for the $1 million America’s Giving Awards sponsored by CHASE. Go ahead and give them a vote and a shout out on Facebook or Twitter.