On the heels of the wildly successful #GivingTuesday (first estimates put money raised at nearly $46 million just online, more than double last year’s total!) the idea of giving is in the air.
My friend Lisa Colton told me an interesting story today. She was facilitating a board retreat recently and asked the participants to pair up and talk about when they felt that they really mattered. The room was abuzz, she said, as the participants shared their stories with one another. When they reconvened she asked, “How many people heard stories about feeling like you matter when you receive something?” One person raised their hand. Then she asked the opposite question, “How many people heard a story about feeling like you mattered when you gave something?” Forty-four hands went up. 44!
Of course, the old axiom, “It’s better to give than receive,” immediately comes to mind. But in an organizational context there is more to it than that. People want to be of service to organizations that they care about. However, as organizations became more professionalized over the last century, it seemed to be easier, faster, more efficient, less painstaking, for staff people to do more and more, for organizations to hire people to do jobs that volunteers used to do. Just because volunteers may not be available on Tuesday mornings anymore doesn’t mean that people don’t want to participate in meaningful and creative ways to help organizations. Instead, too many organizations have substituted fundraising for engagement.
Social media provide great opportunities for people to matter by contributing in lots of ways. People can help raise awareness of an issue, problem solve, gather people for discussions, do online research. The opportunities are almost endless for the ways that people can matter more to organizations. The challenge is for organizations, and their leaders, to see this as amazing opportunities to involve many more people in many more interesting ways! #GivingTuesday is a beginning, now we need a year round effort by organizations to make everyone matter more.