Archive - November 2014

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Matterness Launch Roundup
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Matterness: What Fearless Leaders Know About the Power and Promise of Social Media
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3 Steps to Go-Go Juice

Matterness Launch Roundup

Book wheelWow, what a day yesterday! Hundreds of tweets, Facebook posts, Instagrams, emails to support the launch of Matterness! In addition to individual posts, there were a number of articles up about the book. Here is a roundup of the articles:

The book is launched, and now the marathon begins as, hopefully, people read and discuss it on land and online. I look forward to hearing what folks have to say about it, and, again, thanks for all of your help and support!

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Matterness: What Fearless Leaders Know About the Power and Promise of Social Media

Matterness_Cover_RGB_200 dpiToday is the launch of my new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media!

Matterness is the culmination of ten years of my thinking and writing about how people and organizations can be better together with social media. What I have found is that when people matter the most, the priorities of leaders change. We begin to see our organizations from the outside in, listen to suggestions and ideas, work with and not at other people and organizations. When we’re in conversation and connected we can direct how we want to work, get to the essence of our personal or professional goals, and make work manageable and enjoyable again. Matterness explains that we don’t need better people; we need better leaders.

This book feels like the end of a trilogy. Momentum described what social media was beginning to enable people to do that only organizations could previously do. The Networked Nonprofit focused on how organizations that embraced social media changed their shape and operated more like social networks than traditional hierarchies. Matterness is squarely aimed at the C-suite (and those who aspire to it) and imploring them to change the way they look at the world and their roles in it. We need leaders who aren’t afraid to be human and who want to be in conversation with people inside and outside of their organizational walls as co-creators and problem solvers.

When people like Jennifer James put Matterness to work amazing things happen. Jennifer created Mom Bloggers for Social Change, which brings together moms and causes and, in some cases, finds sponsors for trips overseas for the bloggers to help spread the word about efforts to cure a disease, get clean water to people in developing countries and alleviate hunger or poverty. In addition, the moms are actually helping to shape policy. UNICEF asked help shape the agency’s Newborn Action Plan with suggestions of ways to encourage new moms to seek perinatal health care for themselves and their babies.

Whether they like it or  not, people and organizations across every sector desperately need one another. Marrying their interests, rather than pitting them against one another, is the pathway to profits, sustainability, and success.

One last thing. Writing books are like running marathons, success requires cheerleaders and water cup holders and course correctors to make it through the course.  I will be enormously grateful to anyone who buys the book, but I also wanted to share today you how thankful I am for all of the support folks have shown me during the long writing process, and especially this week as the launch neared. I appreciate the well wishes, the emails with “hang in there!” and the little cartoon a friend gave me last week. Can you guess how it all makes me feel – it makes me feel like I matter!

 

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3 Steps to Go-Go Juice

It is just about a week from the launch of my new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media! Here is an excerpt published last week in the Nonprofit Times about the variety of different ways organizations (and people) have available to them to raise capital for their efforts. They called it 3 Steps to Creating New Capital. I used Go-Go Juice for this post because anytime I can write or say go-go juice, I think I should. Same thing for whackadoodles and wingnuts!

Three Steps to Go-Go Juice

Gathering crowds to help your cause is an essential part of working in a networked world. Crowds create capital, or “go-go juice,” that can include human connections, intelligence and expertise, resources like equipment and furniture, and, of course, money. Ideas and ventures that would have been impossible when capital was scarce are now possible because of social media platforms like Kickstarter and Indiegogo. Creating capital is an essential part of what I call “Matterness,” wherein the interests and talents of people meet the needs of organizations.

Crowds can be difficult for organizations to work with because people come and go as they please, not necessarily according to the wishes of organizations. Here are the three essential steps for turning crowds into organizational go-go juice:

Understanding the Need. The first question to be answered is: Exactly what kind of “go-go juice” do we need? As mentioned above, crowds can contribute lots of different skills and resources, however, too often organizations think of them only as potential check writers. Simply asking what kind of creative go-go juice we need helps to change the internal thinking of organizations used to doing everything by themselves internally. Thinking creatively about working with crowds is a way for organizations to move from working at people to working with them.

Creating “No Fake” Zones. Crowd members want real, meaningful opportunities to help an organization. Fake requests like: Send me money today, or my opponent will win and send your children to Russia for kindergarten! do more harm than good. Fakery also include messages that look like they are from real people but are from black-hole email addresses like “no reply.” Social media are conversational vehicles. People are smart, they can see through artificial requests for help that are really just excuses to ask for donations and opportunities to capture contact information. Building trust with a crowd is essential to keeping people engaged longer.

Following As Well As Leading. There are times when what an organization wants to get is different from what constituents want to give. When this happens it is smarter for an organization to become a follower rather than a leader. Organizations need to be on the lookout for crowds that form that can enhance their efforts — but beware, these crowds cannot be “owned” by organizations. Leaders need to focus on Matterness in these instances and find the sweet spot that exists between what crowds what to give and what an organization needs. It’s there, it just may take some conversations between the crowd and the organization for it to emerge.

Successfully leading crowds takes clarity of purpose, intentionality, and some elbow grease. People need to be treated with dignity and respect, which means ensuring that their time and intelligence are respected and used well. Organizers need to think clearly about specific benefits to the crowd participants that are mutually beneficial, not to the exclusive benefit of either organizations or their crowds.

 

 

 

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