So Many Words, So Little Meaning

I am constantly surprised, and often bemused, by the way organizations use so many words to say so little.

Here is a sign I saw in a business yesterday:

photoThis is a lot of words to say absolutely nothing! And unless the writer was paid by the word, it doesn’t seem to have accomplished anything. Is there any way to know what kind organization this is or who they serve or what they hope to accomplish in the world? And shouldn’t you just have a qualified and approachable staff without having to tell anyone that’s what you have?

If you couldn’t figure it out from the tennis ball on the sign, this is a sign posted at the tennis center where my kids take lessons. Again, odd that their mission statement doesn’t include the word tennis, isn’t it?

But the point of this post isn’t just to poke fun at this one place (a little fun, maybe…) but to marvel at just how often this happens. Mission statements, vision statements, tag lines, brochures, value statements. So many words and so little of importance said.

Why? My guess is because people feel that they’re supposed to have these things posted on their walls and websites. Beyond that, I’m really not sure why anyone would bother with this.

Why do you think people spend their time writing and posting these inane statements?

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About the author

Allison Fine
  • Luis Chabolla

    Thank you Allison! This is a constant struggle for us despite our agreement that the best message is the one that gets to the point, without alot of window dressing.

  • Ozan Can Ocak

    its so cool – http://www.dedefilm.net/

  • KDG

    This is such a wonderful blog post. What a relief, even to ask the question, since asking it posits the possibility that writing matters! Clarity changes the world, but it’s not easy to effect.

  • clickhouse

    Terrific !

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