Videos of the Year

Welcome to my third annual Videos of the Year post!  This year I want to concentrate on the videos that are clearly self-made, not videos that are the equivalent of the old, professional public service announcements. Not that there is anything wrong with professional videos, it’s just a different animal from self-made content that individuals (which free agents or part of organizations) create to share a story or advocate for a cause.

Please share any videos you thought were terrific this year.

Here are my top videos of the year, in no particular order:

I had the chance to talk to Dan Savage about this video for a Social Good podcast. Two things really stuck with me during our conversation. The first was the spontaneous nature of the making of this video. Dan and Terry just decided one night to make this video, without a script, with a friend holding the video camera. The second was the fact that not only did this video go viral, but the entire It Gets Better YouTube channel went viral, with thousands of people uploading their own videos and stories. I can’t think of another channel going viral like this, it’s a really remarkable event; a combination of lucky timing and real, heartfelt stories.

One of those personal, homemade stories posted on the It Gets Better YouTube channel was this one by Buddie. If you’re not moved by this, well, I’m not sure what would move you.

This video was a contestant in the Acumen Fund’s Sanitation is Sexy contest. As the daughter of a civil sanitary engineer, I find this topic and video particularly effective.

Mark Horvath, also known as Hardly Normal on Twitter, is a remarkable free agent (now an award-winning free agent according to Mashable) and advocate for homeless people. His efforts teaching homeless people how to use social media, particularly through the vehicle of Invisible People TV, to tell their own stories and advocate for their needs are both inspiring and effective.

But, if I were to select the best public service announcement videos of the year, there are plenty of great ones to choose from. OK, twist my arm, here are my top three:

and, finally, my favorite video of the year (who doesn’t love school kids advocating for a new roof?) which is one of the winner of the Bing Competition:


About the author

Allison Fine
  • Crystal

    Excellent selection of videos. I’ve already shared many of your links with my marketing friends. Look forward to future recommendations!

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