Kivi Leroux Miller's Nonprofit Marketing Guide

I was very excited to receive my copy of Kivi Leroux Miller’s new book, The Nonprofit Marketing Guide.

I’ve long admired Kivi’s work, her simple, straightforward how-to advice for nonprofit marketers using social media. Kivi’s Nonprofit Communications Blog is always a fantastic resource for practical and tactical tips and ideas.

The good news is that the book has the same approach.  Kivi opens the books with a straightforward pronouncement, “This book is meant to be part real-world survival guide and part nitty-gritty how-to  handbook for busy nonprofit marketers…” And what she says is exactly what you get.

The frustration I hear most often from nonprofit executives is, “I know I have to do this, I just don’t know how to get started.” Well, here’s how! The book is filled with clear, straightforward and concise advice for busy people charged with identifying, understanding and moving their audiences to action.  You can drop into any section of the book and get immediate, actionable steps for marketing your cause.

My favorite sections were Chapter 3 on listening, Chapter 7 on storytelling, and Chapter 10 on staying in touch with your community.

This book is exactly what busy nonprofit folks, particularly those working in smaller organizations who are already stretched frighteningly thin, need in order to roll their sleeves up and use social media to effectively build support for their causes and organizations. Kivi says, “My greatest hope for the book is that it really inspires and empowers nonprofit staff, volunteers, and board members to believe they can do amazing things with their marketing, no matter how little money or staff they have.”

Network for Good is hosting a free webinar on June 29th with Kivi to share her marketing advice to nonprofits. Or you can just go and buy the book right now!

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Allison Fine

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